OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote
10 things Sesame Street can teach us about email marketing
and
5 things The Flintstones can teach us about email & social marketing, well, what do you expect?
Here’s some wisdom for email marketers from the jolly old elf himself!
7 things Santa can teach us about email marketing
Segment
Santa has been segmenting his list since day one. He’s got the naughty list and the nice list. And he checks it at least twice!
Permission
Excluding over enthusiastic parents, Santa’s list is 100 percent opt-in.
Relevancy
Santa’s clients (as every parent knows) are always convinced they will get what they expect from him.
Spam
Spammers are all on the naughty list.
List Hygiene
It’s vital because the naughty and nice lists need constant updating.
Subject lines are important
Can anyone top “Dear Santa” for a subject line?
A strong call to action
“Be good!” Beat that.
